Crowdsourced Video Content Is A Win/Win Web Video Strategy
Crowdsourced Video Content taps into the smart phone craze as part of their webvideo strategy. 247inktoner have derived great value by allowing customers to express product or service satisfaction through Crowdsourced Video Content . 247inktoner reward their customers with free product when they submit how-to-videos. This is an inexpensive way to involve happy customers in promoting your products and services.
Improve SEO And Customer Service
The use of crowdsourced video content has increased search engine visibility because video is rich content. Customers are best placed to identify the needs of other customers and address customer services issues. The security of an active user community entices new customers.
Crowdsourced video content will improve search engine visibility for targeted keywords. Targeting the range of keywords spreads the net wider thus improving authority. The ability to source inexpensive content has helped 247intoner to get higher page rankings in a very compeitive ink cartridge business.
Most of their crowdsourced video content is how-to videos. Having an active user community has lightened the load on their customer service staff. Instead of trying to explain a process over the phone customer services agents can now send a video link thus saving time and improving service.
247inktoner discovered that allowing non customers to access their crowdsourced video content has brought in new business.
Original article Alyce Currier’s blog