Before rushing into your first or next Web Video Production it is worth while pausing to contemplate your web video production strategy.

Your next web video will be of much greater value if it is the first step in developing a sustainable web video strategy with medium and long term goals.

A web video strategy will give you a comprehensive view of how web video can enhance your company’s marketing, PR and communications.

Amulet Studios is a video production company dedicated to working with small and medium enterprises. The successful implementation of a sustainable web video production strategy is an imperative on all companies but in certain sectors early implementation in vital.

Three Components Of  Video Strategy:

All video strategies, whether for a corporation or a sole trader will use these three components in vastly different configurations but all three should be present.

Many companies are drawn to implementing video on their websites to improve their SEO. The statistics here are compelling but improvement in SEO is only a small part of a comprehensive web video strategy. In fact improvements in SEO can be as easily achieved with clever implementation of a Curation Strategy without recourse to production and the expense involved.

1. Professional Promotional Videos: The format and qualities desirable depend your business – service or product, manufacture or retail. Regardless of your sphere or sector – the most important message is that you are professional at what you do. If you don’t make videos you need to commission a professional production.

   In-House Production:This is a low cost way of maintaining campaign momentum and keeping in touch with clients. Video emails, newsletters are very popular. In some cases customer support /services can be produced in house. These need to be well written and properly shot and some will require editing. We can supply and support your setup and train your own workers to achieve a high level of competence within defined parameters. Where necessary we can provide final touches and devise supplementary training

   Curation Strategy :This is a simple way of developing your blog and the authority of your site. You simply find and embed web videos that are of interest to your clients. Then write a short introduction or commentary in your blog. This doesn’t require any special training – it doesn’t even take much time you just need to be mindful as you are surfing the net and take what you need. Copyright of this material is seldom a problem.

Many companies are drawn to implementing video on their websites to improve their SEO. The statistics here are compelling but improvement in SEO is only a small part of a comprehensive web video strategy. In fact improvements in SEO can be as easily achieved with clever implementation of a Curation Strategy without recourse to production and the expense involved.

The real value of professional web video is in almost doubling conversions. This effectively means that implementing web video strategy is not just cost effective but cost neutral because it doubles the value of your spend in driving traffic to your website.

Web video is a vital component in digital marketing but it can do much more. A successful web video strategy will utilise web video in every aspect of your business and communications including, training, customer support, PR.

The future is video of which web video is only the beginning. As new devices and services come on stream the ability and competence to drive your video into new media outlets will will ensure ongoing competitive advantage.

Implementing a sustainable web video strategy as easy as signing up for our workshop – Web Video Strategy On A Shoe String or consultancy.